[1]王 昀,邵培仁.华莱坞作为跨国媒介的实践——兼论“一带一路”的全球传播叙事[J].江西师范大学学报(哲学社会科学版),2018,(05):66-72.
　WANG Yun,SHAO Peiren.Huallywood's Practice as Transnational Media——Concurrently Discussing the Global Communication Narrative of the Belt and Road[J].,2018,(05):66-72.
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华莱坞作为跨国媒介的实践——兼论“一带一路”的全球传播叙事()
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《江西师范大学学报》（哲学社会科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2018年05期
页码:
66-72
栏目:
影视文学
出版日期:
2018-10-20

文章信息/Info

Title:
Huallywood's Practice as Transnational Media——Concurrently Discussing the Global Communication Narrative of the Belt and Road
文章编号:
1000-579(2018)05-0066-07
作者:
王 昀1;  邵培仁2
1.华中科技大学 新闻与信息传播学院,湖北 武汉 430074; 2.浙江大学 传播研究所,浙江 杭州 310028
Author(s):
WANG Yun1;  SHAO Peiren2
1.School of Journalism and Information Communication,Huazhong University of Science and Technology,Wuhan,Hubei 430074; 2.Institute of Communication Research,Zhejiang University,Hangzhou,Zhejiang 310028,China
关键词:
华莱坞;  跨国化;  “一带一路”;  全球传播
Keywords:
Huallywood;  transnationalization;  the Belt and Road;  global communication
分类号:
J904
文献标志码:
A
摘要:
电影跨国化历程是国家逐步融入近现代世界体系的缩影。随着“一带一路”倡议架构呈现出中国全球传播叙事的宏大愿景,华莱坞电影如何回应世界政治格局和文化地理的变迁走向,则成为当代电影跨国化发展的全新命题。确认新时期华莱坞的跨国媒介实践,我们必须重新检视:其一,电影作为内容资源必须延展和深耕跨国化市场,并传递“一带一路”文化认同的动力机制; 其二,电影作为复合性的工业产制应该纳入丝绸之路经济带的整合过程; 其三,跨国市民社会将华莱坞国际传播导向公共化空间的相应媒介实践。透过迈向一种世界主义视野的全球传播叙事,华莱坞电影研究应当在当前国家主导性全球叙事的变化语境之下,进一步探讨如何以平等、交流、合作、共同发展的姿态持续融入新的国际文化流动体系。
Abstract:
The transnational course of film is the microcosm which the country gradually integrates into the modern world system.With the initiative of the framework of the Belt and Road,China has presented the great prospect of the global communication narrative,how to respond to the changing trend of the world political pattern and cultural geography is a new proposition for the contemporary film's transnational development.Discussing Huallywood's practice as transnational media in the new era,we need to re-examine:firstly,film as content resources must be extended and deepen in transnational markets,and pass the impetus mechanism of the cultural identity of the Belt and Road; secondly,film as a compound industrial production should be integrated into the integration process of the Silk Road Economic Belt; thirdly,the corresponding media practice which the transnational civil society guides Huallywood's transnational communication to the public space.From the perspective of the global communication narrative of cosmopolitanism,the research of Huallywood's film should be in the context of the current state-dominated global narrative change,we should further explore how Huallywood's film will continue to be integrated into the new international cultural mobility system in a posture of equality,communication,cooperation and common development.

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备注/Memo

备注/Memo:
收稿日期:2017-11-20
基金项目:2015年度国家社科基金艺术学重大招标项目“‘中国梦'影视创作与传播策略研究”(编号:15ZD01); 浙江省社会科学重点研究基地国际影视产业发展研究中心课题“华莱坞电影理论研究:以国际传播为视维”(编号:ZJ14Z02)
作者简介:王 昀(1989-),男,湖南岳阳人,华中科技大学新闻与信息传播学院讲师。研究方向为传播理论。
邵培仁(1953-),男,江苏淮安人,浙江大学传播研究所教授、博士生导师,国际华莱坞学会会长。研究方向为传播理论、媒介管理学、华莱坞电影研究。
更新日期/Last Update: 2018-10-20