[1]陈少毅.网络环境下高等医学院校形象塑造初探[J].江西师范大学学报(哲学社会科学版),2012,(02):50-53.
 CHEN Shaoyi.On Image-building of Medical Colleges and Schools under the Network Environment[J].,2012,(02):50-53.
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网络环境下高等医学院校形象塑造初探()
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《江西师范大学学报》(哲学社会科学版)[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2012年02期
页码:
50-53
栏目:
出版日期:
2012-03-01

文章信息/Info

Title:
On Image-building of Medical Colleges and Schools under the Network Environment
作者:
陈少毅;
北京大学医学部,北京,100191
Author(s):
CHEN Shaoyi
关键词:
网络环境信息医学院校形象塑造
Keywords:
network environment information medical colleges and schools image-building
分类号:
G206.4
文献标志码:
A
摘要:
良好形象是高等医学院校珍贵的无形资产,对提升学校知名度,增强竞争力有重要意义。随着信息技术的高速发展,个性化、复杂化、倾向化的网络信息,对高等医学院校的形象塑造工作带来了新的挑战。高等医学院校要正确面对,通过树立和维护学校品牌,增强公共关系工作的专业化和制度化,建构多方面系统的对外平台等方式,加强形象塑造,树立良好形象。
Abstract:
A good image,which has the vital significance for improving school popularity and enhancing competitiveness,is valuable intangible assets of medical colleges and schools.With the rapid development of IT,personalization,complication,tendency of network information have brought new challenges to image-building of medical colleges and schools.They should confront in a right way,strengthening the image-building,and establishing good images by establishing and maintaining their brands,enhancing the professionalization and institutionalization of public relations,constructing foreign platforms of multidimensional systems,etc.

参考文献/References:

[1]吴剑平,高炜红.我国大学形象战略论纲[J].清华大学教育研究,2009,(8).
[2]张品良.网络传播的后现代性解析[J].当代传播,2004,(5).
[3]戴元光.传媒、传播、传播学-获取与使用传媒论[M].上海:上海交通大学出版社,2007.
[4]陈立敏.企业危机处理的媒体意识[J].河北企业,2007,(11).

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更新日期/Last Update: 1900-01-01