[1]李春雷,刘颖洁.刻板印象与消费主义文化下的媒介女性形象——基于京、沪、赣等地问卷调查分析[J].江西师范大学学报(哲学社会科学版),2012,(04):94-101.
　LI Chunlei,LIU Yingjie.Stereotype and Feminine Image in Media under the Context of Consumerism Culture——Based on the Analysis of Questionnaire Survey in Beijing, Shanghai and Jiangxi[J].,2012,(04):94-101.
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刻板印象与消费主义文化下的媒介女性形象——基于京、沪、赣等地问卷调查分析()
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《江西师范大学学报》（哲学社会科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2012年04期
页码:
94-101
栏目:
出版日期:
2012-10-01

文章信息/Info

Title:
Stereotype and Feminine Image in Media under the Context of Consumerism Culture——Based on the Analysis of Questionnaire Survey in Beijing, Shanghai and Jiangxi
作者:
李春雷;刘颖洁;
江西师范大学传播学院,江西南昌,330022
Author(s):
LI Chunlei;  LIU Yingjie
关键词:
刻板印象; 女性形象; 传媒; 消费主义文化
Keywords:
stereotype; feminine image; media; consumerism culture
分类号:
G206.2
文献标志码:
A
摘要:
刻板印象是人们社会活动中认识他人的角色图示,随着全媒体时代的到来,大众传媒成为了人们形成角色图式的重要途径之一,其所传播的观念和行为方式对受众有着内在的、深层次的、潜移默化的影响,在一定程度上强化或改变着受众的刻板印象。文章以"媒介女性形象"的实地调查问卷为主要分析文本,试图了解受众对当今媒介女性形象的认知状态,并探讨消费主义文化于媒介女性形象塑造过程中在受众心理的映射,以此彰显大众媒介在传播女性形象上的效果问题,为我国媒介改善女性刻板印象报道,塑造真实女性形象提供可行性策略。
Abstract:
Stereotype is a role schema for people to know each other in their social activities. With the arrival of all media era, the mass media, exerting an inner, deep and imperceptible influence on audiences through the communication of concept and the behavior mode, has become one of the im- portant ways for audiences to form the role schema, which is strengthening or changing their stereo- types to a certain extent. Based on the analysis of questionnaire of "feminine images in media" ,this article tries to understand the audiences' cognition of feminine images in media, and discusses the influence of culture on the audiences psychology during the process of female image molding in media to reveal the communication effect of feminine images in media;the feasible strate- gies for Chinese media in improving reports of female stereotype and shaping real female images would be provided.

参考文献/References:

[1]〔美〕约翰·费克斯.关键概念:传播与文化研究辞典[M].李彬译注.北京:新华出版社,2004.
[2]卜 卫.媒介与性别[M].南京:江苏人民出版社,2001.
[3]〔法〕让·鲍德里亚.消费社会[M].刘成富,全志刚译.南京:南京大学出版社,2001.
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备注/Memo

备注/Memo:
国家社科基金课题“社会困难群体心理疏导与传媒引导机制研究”(编号:12CXW016); 江西省哲学社会科学规划课题“风险社会视域下传媒在突发事件中的引导机制研究”
更新日期/Last Update: 1900-01-01