[1]叶烨,刘学.大众文化产品的古典诗词传播能力及传播性状考查——以对年轻受众的问卷调查为基础[J].江西师范大学学报(哲学社会科学版),2012,(05):60-67.
 YE Ye,LIU Xue.A Survey of the Disseminating Capacity and Disseminating Property and State of Classic Poetry in the Popular Cultural Products——Based on the Questionnaire Survey for Young Audiences[J].,2012,(05):60-67.
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大众文化产品的古典诗词传播能力及传播性状考查——以对年轻受众的问卷调查为基础()
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《江西师范大学学报》(哲学社会科学版)[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2012年05期
页码:
60-67
栏目:
出版日期:
2012-11-01

文章信息/Info

Title:
A Survey of the Disseminating Capacity and Disseminating Property and State of Classic Poetry in the Popular Cultural Products——Based on the Questionnaire Survey for Young Audiences
作者:
叶烨;刘学;
中南大学文学院,湖南长沙,410083
Author(s):
YE Ye LIU Xue
关键词:
大众文化产品古典诗词传播能力传播性状
Keywords:
popular cultural productsclassic poetrydisseminating capacitydisseminating character
分类号:
G206.3
文献标志码:
A
摘要:
面向102名汉语言文学专业在校大学生所进行的问卷调查显示,包括流行音乐、电视剧、电影、广告、漫画在内的大众文化产品对古典诗词具有良好的携载能力,古典诗词可以依托大众文化产品进行传播,二者的结合甚至可以造就相当成功的传播案例。诗词与载体的结合方式、载体本身性状等因素都直接影响传播的效果,但诗词本身是否经典则非传播的关键。调查同时显示,以大众文化产品携载古典诗词,也存在涉及诗词范围不广以及可能引致讹误等缺陷。
Abstract:
102 college students majored in Chinese language and literature are surveyed in the form of a questionnaire,the result shows that the popular cultural products,including pop music,TV drama,films,advertising and cartoons,can be used to transmit classical poetry by the popular cultural products.The combination of them can even create a fairly successful case of disseminating the classic poetry.Such factors as combination modes,the characters of the carriers,etc.directly influence the effect of disseminating.But whether the poetry is classic or not is not the key to the successful disseminating.The investigation shows at the same time that carrying classic poetry by the popular cultural products has such defects as limited scope involved in poetry and casual errors.

参考文献/References:

[1]王兆鹏,孙凯云.寻找经典——唐诗百首名篇的定量分析[J].文学遗产,2008,(2).
[2]思 君.美丽与哀愁——一个真实的邓丽君[M].北京:东方出版社,2006.
[3]赵抗卫.文学作品与现代传媒[J].文艺理论研究,2000,(5).

备注/Memo

备注/Memo:
2010年教育部人文社科基金青年项目“词体传习方式研究”(项目编号:10YJC751056); 湖南省人文社科研究项目“词体传习方式研究”(项目编号:09YBB432)
更新日期/Last Update: 1900-01-01