[1]成 婧.应用型院校国际商务谈判双语课程的实践教学研究[J].江西师范大学学报(哲学社会科学版),2016,(03):136-139.
　CHENG Jing.On the Practice-oriented Bilingual Teaching of International Business Negotiation Courses in Application-oriented Colleges[J].,2016,(03):136-139.
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应用型院校国际商务谈判双语课程的实践教学研究()
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《江西师范大学学报》（哲学社会科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2016年03期
页码:
136-139
栏目:
出版日期:
2016-06-01

文章信息/Info

Title:
On the Practice-oriented Bilingual Teaching of International Business Negotiation Courses in Application-oriented Colleges
作者:
成 婧
吉林大学 哲学社会学院,吉林 长春 130012
Author(s):
CHENG Jing
School of Philosophy & Society,Jilin University,Changchun,Jilin 130012,China
关键词:
应用型院校;  国际商务谈判;  双语课程;  实践教学
Keywords:
application-oriented colleges;  international business negotiation;  bilingual teaching;  practice-oriented teaching
分类号:
H319.1
文献标志码:
A
摘要:
采用问卷调查和焦点访谈等调研方法对国际商务谈判的授课教师、学生及其家长和企业界人士进行调查,发现由于课程的实践性教学环节匮乏,导致该课程理论与实践相脱节、课程应用性差、侧重外语学习等问题。从课程设置、校企合作、师资培养、教学方式等方面提出实践教学的发展策略。
Abstract:
The international business negotiation is a required course for higher-grade students who major in business in application-oriented colleges and universities.Bilingual teaching of this course is aims at improving intercultural communication and negotiation abilities and enhancing the ex-development of students.Questionnaire and focus interview were introduced to investigate the teachers who taught International Business Negotiation,students and their parents,as well as executives of different enterprises.From the research,many problems were found owing to the lack of practice-oriented teaching,such as the separation between theories and practice,poor applicability,weighing too much on foreign language learning,etc.This paper intends to solve the problem from the perspective of curriculum design,college-enterprise cooperation,teacher training system and teaching method.

参考文献/References:

[1]谢凌江,王 菁.国际商务谈判双语综合实训课程建设研究[J].教育与职业,2010,(23).
[2]白 远.国际商务谈判[M].北京:中国人民大学出版社,2004.
[3]杨群祥.基于工作过程的高职教育课程开发研究——兼论国家级精品课程《商务谈判》的设计与实践[J].中国高教研究,2010,(12).
[4]Richard R.Gesteland.Cross-cultural Business Behavior[M].Copenhagen:Copenhagen Business School Press,2002.
[5]Hofstede,Geert.Cultures and Organizations:Software of the Mind[J].Administrative Science Quarterly,1993,(1).

备注/Memo

备注/Memo:
收稿日期:2015-12-25基金项目:2015年吉林省职业教育与成人教育教学改革研究项目“应用型院校国际商务谈判双语课程实践教学研究”(编号:2015ZCY286)作者简介:成 婧(1981-),女,吉林龙井人,吉林大学博士研究生,东北师范大学人文学院商务英语系副教授。研究方向为文化社会学、移民社会学等。
更新日期/Last Update: 1900-01-01