[1]熊 皇.历史观照中的微健康传播场域及治理研究[J].江西师范大学学报(哲学社会科学版),2016,(06):139-145.
　XIONG Huang.A Study of the Propagation Field of Micro Health and Its Government From Historical Perspective[J].,2016,(06):139-145.
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历史观照中的微健康传播场域及治理研究()
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《江西师范大学学报》（哲学社会科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2016年06期
页码:
139-145
栏目:
出版日期:
2016-12-01

文章信息/Info

Title:
A Study of the Propagation Field of Micro Health and Its Government From Historical Perspective
作者:
熊 皇
中国传媒大学 互联网信息研究院,北京 100024
Author(s):
XIONG Huang
Institute of Internet Information,Communication University of China,Beijing 100024,China
关键词:
场域;  健康传播;  传播策略
Keywords:
field;  health propagation;  propagation strategy
分类号:
G206.3
文献标志码:
A
摘要:
本文以布尔迪厄的场域理论为框架,梳理了健康传播场域变迁中的萌芽期、探索发展期和全媒体时期三个阶段的特征。萌芽期,生产流程自上而下,是封闭场域的“一言堂”; 探索发展期多种角色共同建构知识生产,出现医疗场、学术场的共谋与扩张及鱼龙混杂的“伪养生”; 全媒体时期显现产业链融合趋势,从“养”到“医”一站式服务,也以其高度碎片化、移动化的传播特点成为随时可被打破的不稳定场域。而新时期以社交媒体为平台的微健康传播场域共性与特性并存,媒体场、学术场的资本力量薄弱,媒体和权威科研、医疗等机构的公众号出现缺位,各类企业类
Abstract:
Based on the domain theory of Bourdieu,this thesis cardes the three stages of the transition of propagation field of health:germination,exploration and development,and all-media.In the stage in germination,the production flow in the stage of germination is from top to bottom,which is dictatorship in closed domain; in the stage of exploration and development,multiple roles construct commonly the knowledge production,the medical field and the academic field plan together and expand,there is “pseudo-health” of the admixture of good and evil; there is the industrial chain integration tendency arising in all-media period.The one-stop service from maintenance to medicine becomes instable field which can be broken at any time due to the features such as high fragment,mobility,etc.In new age,generality and specialty coexist in the micro health propagation field domain with social propagation media as platform with weak capital power of media field and academic field.There is omission arising in public official numbers such as media,authoritative scientific research and medicine,etc.,and all kinds of enterprise numbers take emotional appeal as main propagation strategy and pursue profits under the appearance of health which results easily in the bad results such as great risk,rumor,etc.The thesis makes explorative analysis on micro health communication field in reflection on history and reality in order to clear the governance logic and acquire the dynamic self-discipline balance.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2016-09-20作者简介:熊 皇(1986-),女,江西南昌人,博士研究生,中国传媒大学助理研究员。研究方向为健康传播。
更新日期/Last Update: 1900-01-01