[1]顾建平,江育恒.中美大学体育联盟组织特征与运行机制的比较和借鉴[J].江西师范大学学报(哲学社会科学版),2019,(06):181-188.
　GU Jianping,JIANG Yuheng.A Comparison of the Organizational Characteristics and Operational Mechanism of the Chinese University Sports League and American University Sports League,and What We Can Learn From the American[J].,2019,(06):181-188.
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中美大学体育联盟组织特征与运行机制的比较和借鉴()
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《江西师范大学学报》（哲学社会科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2019年06期
页码:
181-188
栏目:
外语教育教学
出版日期:
2019-12-20

文章信息/Info

Title:
A Comparison of the Organizational Characteristics and Operational Mechanism of the Chinese University Sports League and American University Sports League,and What We Can Learn From the American
文章编号:
1000-579(2019)06-0181-08
作者:
顾建平1;  江育恒2
上海交通大学 1.体育系; 2.高等教育研究院,上海 200240
Author(s):
GU Jianping1;  JIANG Yuheng2
1.Department of Physical Education; 2.Institute of Higher Education,Shanghai Jiao Tong University,Shanghai 200240,China
关键词:
大学体育联盟;  校际竞技体育;  赛事管理;  运行机制
Keywords:
University Sports League;  inter-university competitive sports;  sports event management;  operational mechanism
分类号:
G807.4
文献标志码:
A
摘要:
大学体育联盟作为中介角色,畅通了政府、企业和大学之间的良性互动。美国大学高水平体育赛事是依靠强大的大学联盟体系发展起来的。得益于商业化和市场化的操作,美国大学生体育联合会成功地将一系列体育竞赛打造成为知名品牌,其赛事管理制度兼顾非商业性和比赛的高度专业性。相对而言,中国大学生体育协会组织架构和赛事运作机制还不够成熟,使大学生高水平体育品牌的功能受到一定限制。通过比较分析,建议从突出大学体育联盟的独立法人地位、拓新竞赛管理制度和商业运作模式,以及注重校园体育文化的营造、育人价值的实现等方面完善中国大学体育联盟的运行机制。
Abstract:
The University Sports League,as the intermediate role,has smoothed the positive interaction between government,enterprises and universities.American university high-level sports events are developed through a strong university alliance system.Thanks to commercialization and market-oriented operations,the National Collegiate Athletic Association has successfully built a series of sports competitions into well-known brands.Its event management system takes into account the non-commercial nature of athletes and the highly professional nature of competitions.The organizational structure and operational mechanism of the Federation of University Sports of China are relatively immature,and the function of creating high-level sports brands for college students is limited.Through comparative analysis,the paper proposes to improve the operational mechanism of the Chinese University Sports League from the standpoint of the independent legal person status of the League,develops the new competition management system and business operation mode,and improve the operation mechanism of the Chinese University Sports League from such aspects as focusing on the construction of campus sports culture,the realization of the value of educating people,etc.

参考文献/References:

[1]杨 华.美国大学生体育联合会(NCAA)的制度演进[M].北京:北京体育大学出版社,2012.
[2]王永忠,冯晓露.转型期中国大学生体育协会发展模式探索——基于美国大学生体育联合会的启示[J].沈阳体育学院学报,2012,(4):110-113.
[3]National Collegiate Athletic Association.2018-2019 NCAA Division I Manual[EB/OL].(2018-08-01)[2018-12-24].http://www.ncaapublications.com/productdownloads/D119.pdf.
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备注/Memo

备注/Memo:
收稿日期:2019-08-22
基金项目:国家自然科学基金面上项目“研究型大学社会声誉的形成机理及提升策略研究”(编号:71774110)
作者简介:顾建平(1977-),男,江苏南通人,上海交通大学体育系讲师。研究方向为大学体育。
江育恒(1990-),男,福建云霄人,上海交通大学高等教育研究院博士研究生。研究方向为高等教育管理。
更新日期/Last Update: 2019-12-20